Um... I'm sorry. Who are you?
A fissure of oblivion has opened near North Folds, and its presence has been effecting all of our short-term memories.
For instance, I can't remember when I eat. So I wait. Then my stomach growls. So I eat. But my stomach? It always growls! So I always eat!
And now... well, look at me. Just look! Curse this blasted fissure!